Flodesk OOH Campaign
Bringing Flodesk's new brand identity to the streets of New York.
Flodesk had just relaunched with a new brand identity. The timing aligned with the launch of Flodesk new link-in-bio product, and New York City became the place where both made their entrance.
As part of the in-house team at the time, this was a first: Flodesk's first-ever Out Of Home campaign, landing in Manhattan before the new brand had fully settled into public consciousness.
A motion poster gave the campaign the structure to show up consistently across formats and placements. Flodesk's signature soft palette sat alongside strong typography and editorial photography, a combination that translated to the physical world more naturally than most digital-first brands manage. Headlines were written for the speed of a city street. Short, direct, and aware of exactly where they were.
What made it work was the restraint. Nothing was over-explained. The identity carried the weight, and the streets of New York did the rest.
Services
- Campaign
Team
- Flodesk
Collaborators
- Claudia Aran, Art Direction
- Jordyn Kerr, Creative Copy
- Jordi Bayona, Graphic Design
